Creating an authentic identity for your business
Creating something memorable. When thinking about what a brand means, we think of logos immediately. Branding. It’s not a buzzword. The etymology of the word does leave a striking image in the mind. To leave a mark on livestock with a branding iron is a crude way to identify ownership with other not-so-nice contexts. […]
Navigating Identity in the Age of Pseudonymity
Identity is such a personal thing. We’re given names upon birth, typically based on tradition and family. Who we are matters, becoming a record of our existence. There are always exceptions to the rule, but generally, this is the societal expectation. How unique is your name? In Western culture, we have first, middle and last […]
