Crafting compelling website content through structure

With many things, especially in design – systems are crucial. Proven methods fast-track a process that doesn’t need to be reinvented from scratch every time. Utilizing templates can get you half of the way there. They work great as a starting point. There is nothing worse than staring at a blank canvas. However, keep in […]
Versatility: Jack of all trades, master of some

You often see the edited version. But the whole saying is, “A jack of all trades is a master of none, but oftentimes better than a master of one.” Let’s talk about specializing versus diversifying. Today, being a specialist has many benefits. You become the category expert and carve out a niche as the go-to […]
How to give and receive creative feedback

Feedback is a natural part of the creative process when working with clients and teams of individuals collaborating. Whether you are a creative professional or a client, giving and receiving feedback is often part of the job at some point. We work together to ensure that the final product aligns with the vision and meets […]
An overview for successful website optimization

When it comes to performance, speed is everything. The same can be said about your website loading time. Who cares? Well, many folks do. And you should, too. More importantly, though, search engines care the most. If your website loads slowly, it might work against your rank due to a poor website experience. If your […]
Is it even remotely possible: working from home

I’d been a remote worker for many years before the pandemic shifted our perspectives. Sometimes out of necessity and sometimes as a perfectly valid choice. They say home is where the wifi automatically connects. Speaking from personal experience, remote work is not all sunshine and rainbows. But it’s quickly becoming the new normal. I’ve worked […]
Beyond the Mask: Chronicles of a Web3 Creator

Let’s explore a niche subject. Creating a personal brand that supports a Web3 brand and an overview of what it can be like. I’ve already written about personal identity in the digital era and touched on anonymity. In this article, we’ll explore my experience navigating “web3” with a persona that aligns with an NFT collection: […]
From Services to Solutions: Productized Design

We see trends come and go. Outside of maybe AI right now, one of the hottest topics in the design world is exploring how we work through services you see advertised a lot more lately — Productized Design. We live in a fast-paced world of commoditized products. When it comes to scaling a service, there […]
Creating an authentic identity for your business

Creating something memorable. When thinking about what a brand means, we think of logos immediately. Branding. It’s not a buzzword. The etymology of the word does leave a striking image in the mind. To leave a mark on livestock with a branding iron is a crude way to identify ownership with other not-so-nice contexts. […]
Using WordPress as your Website CMS

I’ve been a huge user, designer, developer and advocate for WordPress since its early days, starting around 2006. What began as an open-source blogging platform became a dynamic website content management system. Since WordPress powers over 40% of the world’s websites, it’s no wonder that a large ecosystem is built around it with many different […]
Navigating Identity in the Age of Pseudonymity

Identity is such a personal thing. We’re given names upon birth, typically based on tradition and family. Who we are matters, becoming a record of our existence. There are always exceptions to the rule, but generally, this is the societal expectation. How unique is your name? In Western culture, we have first, middle and last […]